by Roy Pattillo | Jun 13, 2019 | Digital Marketing Blog, Pay Per Click
While it’s not exactly news at this point, we were excited when Google opened an office in Detroit. It’s great for the business community and of course created focus on the low-hanging fruit that Pay Per Click (PPC) advertising can provide for small and...
by Roy Pattillo | May 23, 2019 | Digital Marketing Blog, Search Engine Optimization
The Importance of Long-Tail SEO Keywords Did you know long-tail keywords make up 92% of all search queries that people are looking up? These keywords usually have very low competition, and while they don’t generate as much search traffic short-tail keywords (one...
by Roy Pattillo | May 10, 2019 | Digital Marketing Blog, Web Design
Your company’s website is a critical marketing tool. It’s often the first contact that your customers will have with your business, so you need to ensure that it makes the best first impression possible. Regularly updating your content is important, but...
by Roy Pattillo | May 3, 2019 | Digital Advertising, Digital Marketing Blog
B2B marketplace is changing at breakneck speed. About 85% of B2B marketers acknowledge that their main priority now is creating more leads. But developing a successful B2B digital marketing plan is not cakes and ale. In fact, many businesses are doing it the wrong...
by Roy Pattillo | Apr 22, 2019 | Digital Marketing Blog, Local Search Optimization
Are you searching for methods to improve your Google ranking within local results? The ever-increasing use of mobile search has caused many changes to search engine optimization. Google reports that roughly a third of all searches have local intent. Therefore, a...
