by Tom Pelon | Jan 5, 2023 | Content Marketing, Digital Marketing Blog, Search Engine Optimization
About a decade ago, Google noticed a problem: many of the top pages appearing in its search engine results pages (SERPs) weren’t very helpful. These pages were often filled with keyword-stuffed, unreadable copy that didn’t provide useful information to readers. Why...
by Jane Foster | Dec 1, 2022 | Digital Marketing Blog, Reputation Management
You just received a batch of reviews in and you want to display your glowing, positive reviews online for the world to see. But there’s a catch: when you try to select the filter to only display four-star reviews or higher, it’s frozen! Is it a glitch? Unfortunately,...
by Roy Pattillo | Nov 3, 2022 | Digital Marketing Blog, Search Engine Optimization, Web Design
What do you mean your website’s PDFs are counted by Google?! We can hear you asking, and maybe groaning, that there’s another SEO or web design consideration you should make on your website. Lots of businesses include PDFs on their websites. From business catalogs to...
by Karen Martin | Oct 6, 2022 | Digital Marketing Blog, Social Media
It’s all interconnected. Your online presence, SEO, reputation, paid traffic, and more interacts with each other. When one aspect of your online marketing is thriving, it can lift the rest of your online marketing factors up. Social media is no exception, especially...
by Jane Foster | Sep 22, 2022 | Digital Marketing Blog, Reputation Management
Google is changing its algorithm once again. You may have noticed that when you search for a company on Google, you see companies with four to five-star reviews at the top or on the first page. If a page has fewer reviews, bad reviews, or no reviews, it’s placed lower...
