by Roy Pattillo | Feb 24, 2022 | Digital Marketing Blog, Pay Per Click
Paying to play in the digital marketing sphere is a must in 2022. Pay per click is here to stay, but it’s undergoing some changes. Gone are the days of just maximizing 1s and 0s to accomplish your goals. Now, more than ever, you need to incorporate the human element...
by Roy Pattillo | Jan 27, 2022 | Digital Marketing Blog, Local Search Optimization, Search Engine Optimization
Starting next week, Google is rolling out its highly anticipated Google Business Profile, replacing the Google My Business app that you’ve just grown used to. As we detailed a couple months ago, this is the beginning of the end for Google My Business, which will...
by Roy Pattillo | Jan 6, 2022 | Digital Marketing Blog, Pay Per Click, Search Engine Optimization
You may have noticed some fancy buttons on our pages for a while now that say we’re a Google Partner. If you ever wondered how we got this designation, let us break it down for you. As Google says on their support page, “Google Partners is a marketing program for...
by Roy Pattillo | Nov 18, 2021 | Digital Marketing Blog, Local Search Optimization, Search Engine Optimization
You’ve probably heard – or seen – that Google My Business is changing its name. More than that, Google is retconning the entire platform, redirecting larger businesses to its new service: Google Business Platform and funneling smaller businesses to directly engage...
by Roy Pattillo | Nov 4, 2021 | Content Marketing, Digital Advertising, Digital Marketing Blog, Web Design
The holidays are a critical time for sales. You already know that reminding your customer base about sales and specials is one of the best ways to reach new customers and keep in touch with your existing client base. Even if you’ve already rolled out a campaign on...
